It’s such a genius move, and I’m SEO Anomaly actually surprised that they don’t have even more traffic than they currently do. Definitely a ceiling that is not even close to being reached yet for them. The site has fairly stable SEO traffic, and is sitting around 20-30K monthly visitors just from SEO.
Identify Your Seed Keywords
A well-optimized featured snippet, a compelling headline, and a clear Google Business Profile now matter more than ever. Your efforts and the power of your mind are fundamental prerequisites for your high search rankings. Predictive changes in SEO give you a head start — and in this game, early movers win. How will WordPress users experience the new SEO reality where AI is dominating the scene?
While meta descriptions don’t directly affect rankings, they can influence click-through rates. Add your target keywords, and the tool will provide recommendations for readability, originality, tone of voice, and SEO. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward. When choosing keywords for your site (or a specific page), focus on relevance first. As we look forward to the future, local SEO will continue to evolve, with new technologies and trends shaping how businesses connect with their communities.
Our Key Clients
Keywords that you should implement include the name of your industry, job titles, skills, niche-specific terminology, and product features. To successfully promote your business on social media, combine SEO with other essential elements of the LinkedIn strategy. Many professionals don’t seem to get noticed on LinkedIn, despite their expertise and qualifications. If you’ve ever launched a business website, you probably faced the same issue at some point. With our special tools we can find any of the problems, then is simply time for fixing them and start gaining high quality traffic and sales.
- You can also speed up the process with HubSpot’s Blog Ideas Generator.
- Another important step to take when creating a content strategy is to understand your target avatar.
- As local competition intensifies, businesses will focus on hyper-local SEO strategies.
- In simple terms, it’s the amount an advertiser pays each time a Google user clicks on an ad.
- These days, most businesses understand the basic concepts of SEO and why it’s important.
The Importance of SEO
Google’s other developer tools, including Lighthouse and PageSpeed Insights, also allow you to check Core Web Vitals for any page, using lab data, which can help pinpoint issues. SeoSiteCheckup is a free tool with over 50 checks to let you know how you’re doing. A great way to instantly check on how well your site is optimized is to do a quick SEO audit. You can also review how Google rendered the HTML of an indexed page.
The content on your web pages should be informative and relevant to your target audience. Meta descriptions are HTML elements that provide concise summaries of web pages. Although they don’t directly impact search rankings, they can influence click-through rates from search results. Avoid spammy tactics like link farms, paid links, or excessive link exchanges, as these can get you penalized. Instead, create great content, build genuine relationships, and earn links properly. Track mentions of your brand, products, or articles that don’t include a link to your website.
If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project. One of the things I love most about Screaming Frog is how flexible it is.
By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for.
And because their products solve a real problem, it makes them a great candidate for SEO. They’ve done a great job of identifying what people might be searching for when they are feeling uncomfortable or distressed about something in their personal lives. And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app.
On-page SEO involves optimizing the content and other elements within your website’s boundaries. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). Learn what is the meaning of SEO and get examples on how to optimize your site using SEO best practices. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. SEO is your chance to get in front of potential customers at any stage of their customer journey. SEO is what you do to rank higher on Google and get more traffic to your site.
